Day 1 - Social Media World

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08.00	Registration and coffee
08.50	Chairman’s opening remarks
	Keynotes @ The Internet Show
09.00	Keynote Address › Mr. Michael Bayle, SVP and GM Mobile, ESPN
09.45	Keynote Interview › Mr. Peter Vesterbacka, Mighty Eagle CEO, Rovio Mobile
10.30	Morning refreshments and exhibition viewing
11.45	Chairman’s opening remarks Mr Mohamed Elzubeir With a background in business computing, Mohamed Elzubeir is the CEO and founder of Mediastow, one of the fastest growing media intelligence agencies in the Middle East and North Africa region. Mohamed is credited to have brought best international ... more.. › Mr Mohamed Elzubeir, CEO, Mediastow
11.49	The Potential of Social Media
11.50	How business will be better in a connected world Mr Bruce Bale Bruce joined Facebook in October 2011 as Head of Mid Market Sales for Central/Eastern Europe, the Middle East and Africa. In this role, Bruce helps oversee Facebook’s expanding advertising efforts with an emphasis on emerging brands, mid size ad... more.. › Mr Bruce Bale, Head of Sales - CEEMEA, Facebook
12.20	Social media as an integral part of a digital future Mr Najam Khawaja Najam is the Executive Chairman at DDB Gulf, Levant and Pakistan. He started his career in advertising in United Kingdom and founded Promoaction Advertising in 1988. In 1992 he collaborated with DDB to launch the network in the Middle East. Now... more.. › Mr Najam Khawaja, Executive Chairman, DDB FZ LLC
12.50	Lunch
14.00	How to grow your fan base and extend your reach Mr Hassan Dawood Dr Hassan Dawood - Deputy Chief Executive Officer / Alsayegh Media UAE Dr Hassan Dawood started his carrier a pediatrician and then moved to strategic healthcare management to researching and consulting on the impact of the mobile revolution and... more.. › Mr Hassan Dawood, Deputy CEO, Alsayegh Media
	Success Stories
14.30	Creating a killer campaign for Facebook: The BMW story Mr Andreas Rasmussen Andreas Rasmussen is the founder and CEO of Nodes, which originates from Copenhagen, Denmark. Founded by two friends which breaths social media and have an profesional, and not evangelistic approach to the subject, Nodes have grown to one of... more.. › Mr Andreas Rasmussen, Partner, Nodes
14.50	A commitment not a campaign; Nokia’s ‘always on’ channel Mr Janne Lehtosalo Janne Lehtosalo is heading up digital marketing at the Nokia Middle East and Africa Sales Unit in Dubai. At Nokia Janne is accountable for owned, bought and earned digital domains and marketing to help drive Nokia sales and consumer retention. ... more.. › Mr Janne Lehtosalo, Head of Consumer Engagement - Middle East, Africa & India, Nokia
15.10	Using social media in retail banking to create transparent communication Mr Ayo Oyedepo AYO OYEDEPO is an astute Business Development/Process & Business Excellence Advisor. He is an internationally Certified Quality Management System (ISO QMS) Lead Auditor and Europe trained/certified Customer Experience Management... more.. › Mr Ayo Oyedepo, Head of Contact Centre, Oceanic Bank
15.30	Afternoon refreshments
16.00	Learning from LEGO’s integrated global social media strategy Mr Lars Silberbauer Lars Silberbauer holds the position of Head of Social Media at the LEGO Group and is responsible for all driving the strategic development and implementation of all major social media initiatives for the LEGO brand. He comes from a background in... more.. › Mr Lars Silberbauer, Social Media Director, LEGO Group
16.20	Social Media the Microsoft way Ms Katrina Klier General Background: Katrina Klier has been with Microsoft for nearly six years with progressive marketing experience from the US Sub in the Client BMO and Partner Team to the WW OEM team in the Channel Marketing Organization. During her time at... more.. › Ms Katrina Klier, Senior Director, Worldwide Digital Marketing, Microsoft
	Mobile + Social = ‘Mocial’
16.45	Capitalising on ‘mocial’ to connect with your fans 24/7 Mr Martin Kubler Martin Kubler is an innovative, resourceful and enthusiastic international hospitality professional with executive management experience in three, four and five star properties. He has held senior management roles in internationally flagged as well... more.. › Mr Martin Kubler, Founder, iConsultHotels
17.15	Attract, engage, reward: Leveraging mobile social gaming Mr Nour Khrais Nour Khrais, Founder and General Manager of Maysalward and Chairman of Jordan Gaming Task Force with over than 11 years of international experience in the Online and Mobile Value Added Services. Prior to forming Maysalward, he worked in a... more.. › Mr Nour Khrais, Founder & CEO, Maysalward
17.45	End of Day 1